|
|
|
©Bancroft Information Services, LLC 2002-2010
Project Examples
These are just a few examples of research that Bancroft Information Services has been hired to perform.
- A healthcare strategist required competitive profiling on 7 vendors of compliance software. Factors included identification of product details, differentiation, collaborative partnerships, value proposition, all presented in matrix and PPT format.
- A medical device company required market data on various new potential markets in order to identify which industries could best be approached.
- A healthcare company, working in conjunction with a business consultant, required research on the Medical Tourism industry with a focus on patients coming from the UK, Germany and Canada.
- A niche real estate developer needed data on competitors' marketing strategies, demographics for their particular type of development and general data on real estate trends and markets.
- A financial/HR consultant required average salary ranges for 23 specific job descriptions in the Advertising/PR industry. Five geographic reasons were covered.
- An educational institution required data to substantiate the need for certain health care personnel in various geographic regions.
- A niche real estate developer needed data on competitors' marketing strategies, demographics for their particular type of development and general data on real estate trends and markets.
- A telecommunications company required research services to identify industry trends, market share, key players.
- A publisher was planning to launch a very specific health care related publication to a small segment of the health care market. Research was performed to determine the current market for such a niche periodical including information on current competing products and buying habits of the potential audience.
- A software company with diverse markets required information on the distribution channels, marketing strategies and growth plans of competing firms.
- A marketing strategist working with a software company required research on the restaurant industry including an analysis of the general market segmentation, trends, key competitors, statistics and marketing strategies.
- A training and coaching company needed help to build a list of qualified leads for their services. Research was performed to locate companies whose executive management teams fit specific criteria.
- A technology start-up company was producing a new educational product they wanted to market to various markets. Information was provided on the nature of the government, academic and corporate markets for these diverse audiences.
- An author needed to locate historical data and material for a non-fiction academic publication. Research required locating archival records and additional primary source locations using the Internet, online databases, e-mail and library related materials.
- A sales consultant needed "factoids" to enhance her presentations to clients. Reputable statistics and findings were researched to support her teachings.
If there is more you'd like to know about services offered, research sources or other questions please either check out the FAQs or contact Jan Knight.Contact Jan: jan@bancroftinfo.com
©Bancroft Information Services, LLC 2002-2010